I'm Calder, CEO and founder of Wooting.
I'm thrilled to collaborate with Zfrontier and finally have Wooting available in China. Zfrontier happily surprised me with the community and their long-term goals. Truly something unique, very cool to be part of, and hard to say no to.
After frequently visiting the mainland, and learning to speak a word or two of 中文, I have longed for Wooting to make an entrance. Not only because you guys have a booming market, but because you have a rapidly growing culture that's fascinating to experience and it's very cool to take a tiny part in it.
Therefore, big thanks for the warm welcome and enthusiasm you've already showed. In time I hope to populate our Wooting page with Wooting news, experiences, announcements and especially your product pictures. I'm looking forward to it.
Wooting in a Nutshell
We’re a group of young guys from the Netherlands, that know each other from a long history of gaming. We got fed up with the gaming stereotype and terrible customer communication by major "gaming" companies and decided to start for ourselves.
We run Wooting with modern practices, open communication and transparency. At its core, it’s you with us challenging the industry and making impactful products. That’s why we crowdfunded our first product, the Wooting one, and keep the community at heart.
Currently, our mission is to make analog keyboards an industry standard. We strongly believe it's the next step and are doing our best to support further developments within the field.
The word Wooting stems from the word WOOT, woot or w00t. It's an old gaming jargon from the Quake/EverQuest times and basically means:
We Own the Other Team.
It was afterwards often used as a shout of victory or happiness and then the word slowly disappeared. We used it, because, we didn't want to be taken too seriously and take a step away from all those typical over-done non-authentic gaming brands. It's also a word that connects the 3 of us from an old guild we used to manage in the original Guild Wars game.
Wooting can learn many things from you on all different levels. May it be product, software development, how other companies promote their brand or getting to know new (Chinese) memes. If you have feedback or tips, my doors are always open may it be in 中文, my own tongue Dutch, or English. Myself and the entire Wooting team is here to learn from you.